When we talk about the creation of websites for doctors or offices, we are talking about a delicate web design sector. The goal is double. On the one hand, illustrate the professional’s characteristics and offers while providing the patient with helpful information.
Today, we’ll tell you the secrets to building a stunning Healthcare website design.
Why do you need a website?
In 2021, having a website is no longer an option. Statistics show that 75% of the businesses that have not invested on the web in the last 10 years have encountered severe revenue problems. Taking care of your online presence, especially in the medical field, is essential!
According to research, 66% of our compatriots turn to the web for medical information. Besides, they use it for diagnostic tips and indications for dealing with certain pathologies. 41%, on the other hand, look for indications on the dosage of drugs, the treatment of common problems (28%), diets, and food supplements (24%).
Perhaps the most important data concerns the future. One in five people expects blogs, forums, and websites to replace (at least in part) the doctor and the “traditional” visit.
What are the advantages of “digital” healthcare sectors for patients?
The benefits of digital medical clinics are:
- The booking of examinations,
- Specialist visits online,
- The consultation of reports,
- The request for certificates
- And prescriptions via PC and smartphone direct communication with the doctor and the practice staff.
This is why in recent years, we have witnessed the boom of telemedicine, apps to monitor vital parameters, blogs, forums, and social pages on health topics. On the other hand, this information explosion was also followed by increased scientific disinformation. A tendency toward self-diagnosis and even excessive misconception regarding one’s physical condition is also rising.
Expert and conscientious professionals must oversee the web. Medical communication should never break free from the code of ethics. Web marketing is a tool for improving health and the doctor-patient relationship. Further, it is also reliable for the visibility of the individual professional.
In short, healthcare sectors can’t ignore the web. Creating a professional site that is fast, easy to update, and rich in content is a commitment. It cannot be waived for the doctor who wants to improve the quality of his services and keep up with the times!
How to make a perfect Healthcare website design?
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ANALYSIS
The most important thing in designing a website is clearly defining our goals. Decide what type of website we want, know the market in which we will move and the most common uses in our sector.
Without prior research, you may be able to create a website. But after a while, you will realize its shortcomings or even strategic errors since it was not exactly what you were looking for.
For example, you create a basic Pharmaceutical website, but you need a web store or e-commerce.
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STRATEGY DESIGN
After analysis, one of the essential things is to create a strategy on how you are going to create the website.
- You can use, for example, a CMS, such as WordPress or develop it to measure.
- Depending on your SEO objectives, you can already have a clear idea of the domain name you will use.
- According to your forecasts of hard disk capacity, you have to decide about the hosting you are going to use.
- Deadlines can be established to ensure that the website’s launch date will coincide with the dates you require.
Even before graphics, the organization of contents is the secret of a good web project. Your website is designed for patients – you need to talk to them. Arranging the contents in a chaotic way can slow down searches, feed bewilderment and frustration, and make the user escape.
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ORGANIZE WEB ARCHITECTURE CLEARLY
Define the architecture of your website, what levels it will have, and which procedure the user must have to follow to meet a certain objective. They obviously vary depending on the site, but in principle, I would say:
- The areas of interest, with the pathologies and treatments you practice
- The detailed curriculum or history of the doctor’s office
- The page dedicated to the studio’s staff
- Information to book a visit, request certificates, collect instructions, etc.
- A contact page with a fillable form and Google Maps for the location of the studio
- A blog
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THE GRAPHIC STYLE: SOBER BUT ELEGANT
The graphics can only be sober and essential. Can you imagine the portal of a clinic or a dental office, or even a psychotherapist, full of useless decorations and visual trappings? It would be at least inopportune and confuse the patient.
We need to eliminate the trappings to focus on content. It is advisable to avoid bright colors and chromatic contrasts. It is good to choose soft, delicate colors to create a comfortable navigation environment for potential customers.
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CONTENT CREATION
A website can have a very elegant and attractive design, but you need content. Point three was the construction of the skeleton of the web. This website can be perfectly filled with “lorem ipsum” texts and default images to outline how it will turn out.
But here, we enter fully into one of the most critical aspects: we have to decide what content (images, texts, videos) you have to use. The choice of content is essential for a simple reason: it influences SEO, the user experience, and conversion.
In the content area, we must not forget the contents of a legal nature, to which your website is obliged to comply with the data protection regulations and the cookie law.
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PHOTOS: FEW BUT GOOD
It is crucial to make it clear who you are: the patient trusts if he can put a face. The advice I give you is to rely on a professional photographer. Because he can immortalize yourself naturally in a professional situation and tell in images about the environment you work in and the staff who help you.
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LAST BUT NOT LEAST: THE BLOG
I will never tire of repeating how vital the corporate blog is for every company or professional, including the medical sector. It is the tool through which to communicate with one’s stakeholders news relating to one’s own activity (for example, participation in prestigious congresses, an important assignment, or a new service implemented) or information about one’s areas of interest (a new scientific discovery, or treatment of certain diseases, etc.).
Therefore, the blog is imperative for informing, but it is also a very important login window to the site. If well written, perhaps under the advice of an SEO professional, blog posts can rank for keywords relevant to your business. Therefore, it attracts new potential patients to the site.
Final Thought
If you’re unfamiliar with the web, contact a professional! At our Healthcare Marketing Agency, we create websites for companies and professionals in the medical sector with passion, care, and dedication. Call us today to hire the services of Healthcare website design.
