Social Media Marketing can help your business overgrow. Besides, it helps to increase the awareness of your brand among those who follow you. Consequently, increase your contacts and conversions.
But what is it that makes it so important?
There are tons of marketing strategies, first developed in the offline world, which were then adapted to the online world.
However, Social Media Marketing has something that none of the other strategies has.
Can you already imagine what it is?
The relationship with people.
People are the most critical asset to your business. Without people, you can’t have customers, and you can’t have sales without customers.
This is why Social Media Marketing has so much value. The purpose of social media is to establish and cultivate relationships with people.
In the USA alone, 307.2 million people have access to the Internet, and 223 million are active users of social networks.
An absurd number. Right!
If you apply Social Media Marketing strategies correctly, you can have a huge user base.
Are you ready to find out how?
Let’s start right away!
What is Social Media Marketing?
It is nothing more than creating content for the promotion of your business, products, or services on all social media platforms.
Therefore, it is a commercial activity carried out on social platforms that, together with other activities, aims to achieve marketing objectives.
Which ones are they?
- Brand awareness,
- More leads on which to carry out other complementary campaigns,
- More traffic to your website,
- Your e-commerce or your point of sale.
Some social platforms are more suitable for inspirational content, such as Instagram, others for sales, such as Facebook. However, still, others are more used in the professional world by companies, such as LinkedIn.
Each social media was created with a very different purpose.
So, you will have to choose the right social platform for you and create ad hoc content for each of them.
This will cause them to hit the user with the content they expect, causing reactions and shares to skyrocket.
The power of Social Media Marketing is also this:
- In a short time, your content can go viral,
- Be shared by a large number of users,
- And make your brand known to many new people.
Don’t make the mistake of thinking that social media is only suitable for those who want to have fun or browse the lives of others. Social media are an invaluable tool even for those who want to do business.
The benefits of Social Media Marketing for your business
There are 8 fundamental reasons why you absolutely need to invest part of your budget in Social Media Marketing.
Improve brand recognition
Social Media Marketing helps you develop a widespread and robust image of your brand.
In addition to the undoubted feature of social media to circulate content very quickly, it will surely have happened to you to look for a product or service on social media after hearing about it. Now the Internet, especially social media, has become the reference point for all people.
So you have to be there.
You need to make sure that people who do certain searches find you immediately.
Increase traffic to your website
You can create posts that attract your users’ attention and establish a daily dialogue with them through social platforms.
Within these posts, you can insert links that refer to external sources, such as, for example, your website.
Users can get to know you better and get a better idea of your products or services on the site.
And most importantly, they can find all the useful contacts of the company.
It makes you more identifiable.
One of the most exciting aspects of Social Media Marketing is being able to reach your target audience by exploiting demographic information.
What does this mean?
If you have a physical store or sell locally, social media can help you find new customers exactly in your area or where you sell.
So, not only do you get new potential customers, but they are also perfectly in target with your business.
ROI is the return on investment.
Remember this data well because it is essential to monitor the progress of your business and your Social Media Marketing actions.
First of all, compared to other forms of advertising, you can access social networks at a low price.
Even if you are a small-medium business owner, you can promote your company on social media to make it grow.
If you manage to structure the campaigns correctly, they can give you good returns.
You can start conversations with potential customers.
Social media allows the informal use of chats that potential customers can use to comment on your content or ask for information.
This system allows users to immediately get in touch with the brand, making it perceive as available and open to dialogue.
Allows you excellent customer service
Today’s strong customer service allows you to make a difference compared to your competitors. Here we link directly to the previous point.
With Social Media Marketing, you can quickly answer users’ questions and assist with purchases. And be there at any time to provide support will allow you to be seen positively.
A satisfied customer will recommend you to other people.
Helps you with search engine optimization
You will surely know how important SEO (Search Engine Optimization) is.
Like it or not, algorithms are constantly evolving even while you sleep!
Now it seems they are placing more and more attention on social platforms.
Therefore, a solid Social Media Marketing strategy allows you to be considered more by Google, the main search engine used.
Remember, however, that you have to publish regularly. Otherwise, the game is no longer worth it!
Allows the building of a community
Whatever the sector in which you operate, Social Media Marketing allows you to create a community.
Creating an ecosystem where customers can recognize themselves and literally “feel at home” allows you to retain them.
For a company, the real value is precisely those customers ready to make every purchase at your company. Social media are only the best tool to date with which you can create your loyal community.
Social Media Marketing Trends Today
You may have already guessed that social media allows you to perform many actions and post very different content from each other. So let’s see the trends of the moment with which you can fully involve your audience.
One of the trends that have recently emerged and will certainly continue in the near future is live broadcasts.
The so-called “Live” that you can register on social media such as Instagram and Facebook allows the user to contact you directly as if you were in front of him.
Furthermore, the live broadcasts are saved in special spaces. It allows them not to be confused with all the other content on the channel.
Like Live Stories, especially on Instagram, they have the power to involve the user a lot. In addition, the platform has included a series of calls to action, such as questionnaires, open questions, polls, etc., that you can use to increase interactions.
As far as content is concerned, the trend of sharing posts has been very popular with the public created by users. They are the so-called User Generated Content or UGC.
By taking advantage of this kind of content, you can get a lot of material with little effort. It makes users feel part of your ecosystem. Further, publish valuable testimonials for those who have not yet purchased anything of your brand.
Another strategy you can use to increase engagement is to create one or more Facebook groups. In groups, interactions are much higher than on regular pages. Users can post their own content and comment on those of others.
Finally, you need to remember to always think about people before sales. In this way, you will be able to relate naturally, and it will be easier to grow a loyal community around the brand.
If you’re looking for a reliable company for the social media marketing of your medical clinic, count on us. We’ll put our legs foremost to enhance your followers and improve your conversion rate at our Social Media Marketing Agency.