Imagine looking at a car that has just been washed. It shines in the sun and is beautiful so that you can ride in the car for an unforgettable trip. You turned the car key over and over, but nothing happened. What do you do then? Of course, you go to a Workshop, and the service technician says the machine is broken. What do we mean by that?
Your health site may have the same problems. It looks nice, and you think it will make your private clinic more profitable, but there are “symptoms of illness” that have no room to amaze visitors.
Most of your customers will first contact your clinic through your medical website. That’s why your online presence must be the best representation of your brand.
When starting a business, often due to financial and time constraints, it can easily fall into some of the common mistakes of medical website design. This can be costly and time-consuming, which can put a lot of pressure on your business. Here are some common pitfalls and how to avoid them.
Well! We will list the 5 most common design mistakes you should be aware of when creating your medical website.
5 Common Medical Web Design Mistakes
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Low-quality photos
Models look bizarre in low-quality photos. So, it’s better not to post any of them on the page. The best option is to hire a good photographer and ask him to take pictures of your clinic. It will be more honest if you show your customers your medical center’s real “face.” If you cannot take photos of your employees for some reason, you should choose your photos carefully. A bad image can completely ruin a potential customer’s first impression, especially if you place it at the top or on the front page slider.
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Overload Information
Like most other companies, you probably have a lot to say about your medical health services. It’s great but does not overload your readers. Instead of packing all the information into your website, keep it relatively light in terms of content and focus more on the atmosphere you share when a visitor lands on your site.
Give visitors an overview of your most important products and services. Use main text that meets the daily needs of your visitors.
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There is no clearly visible call to action
It may sound strange, but customers will do anything you ask of them. If there isn’t a big, glossy button at the top of the home page that says ‘Submit’ or ‘Book an appointment, the user won’t be looking for it anywhere else. The clinic’s call-to-action, contact form, and contact information should be prominently placed to avoid overlooking the user. A visitor to your medical website must be able to become a customer the moment this wish arises. In fact, the main function of a website is to help the user contact you, so make sure it is successful.
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Awkward navigation
When creating your health site, you should always avoid the temptation to show the visitor all the options in the main menu. If you do, your menu will confuse the visitor instead of helping them navigate the website. Users get tired of searching for something and leave. It is vital to think carefully about what must be added to the menu. Analyze first what your client needs and what would interest him most. The user does not notice the really convenient navigation, but he will surely notice it if it causes any problems for him.
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Improper color matching
When people search a healthcare website, they expect to see a medical image. Even if you love orange and pink, they don’t really matter for your clinic website. All colors of white, green, blue, or purple are what consumers want to see on a medical website. So if you want your site to be solid and professional, don’t experiment with colors that are too bright.
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Non-responsive design
Most people who are interested in health websites now have smartphones. People browse the internet on the way to and from work, where they will find your medical website. It needs to be responsive as the design must look good on screens of all sizes.
How to avoid them?
The best way to create an attractive and useful medical website is to use pre-made templates. Beclinic, a multipurpose healthcare WordPress theme, is built according to the latest trends and rules.
The theme offers several layers that allow you to create various websites, including dental websites, cosmetology portals, and pediatric clinics. Each of them has a clear call to action placed at the top of the site so that no customer goes unnoticed.
The colors are calm to surprise the viewer with unnatural combinations. This is exactly what a potential customer expects to see. The model’s design is fully responsive and works seamlessly on all types of devices: be it a computer screen, a tablet, or a smartphone. And on top of all that, it’s also compatible with the Elementor page builder, which means you can edit it in real-time and see the changes take effect immediately.
The design of the medical website is very significant in creating the first impression, but don’t forget the other aspects. The visual appeal and new modern design of your medical website will make your viewers believe that you are professional and trustworthy. Make it as easy as possible for potential customers to find what they’re looking for on your site. You need to configure copyright, add buttons to your social networks, update your content regularly, etc.
If you don’t track results, you won’t know what works and what doesn’t. By analyzing different parts of your website and your marketing efforts, you can focus your efforts on getting the best results. Tracking results gives you the knowledge to continually improve. Without it, any investment is just speculation.
If you’re looking for the Best Medical Website Design Services, count on us. We’ll go whole the nine yards to make your website stunning, responsive, and mobile-friendly.
