Visit two to three medical clinics, and you will notice that the interior decoration is not the same. Most pediatric clinics are decorated with colorful walls and have a built-in play area for children, while the sports doctor can frame pictures of famous athletes. Medical offices are adorned to appeal to the community’s people, and healthcare web design is no exception.
Creating an effective website design for doctors requires particular attention because it is a very sensitive area. In fact, in creating websites for doctors, it is necessary to consider not only all the factors that are normally evaluated in the context of web design but also to have the essential notions of illustrating the characteristics. Besides, it’s also crucial to provide useful, reliable, and truthful information in the case of those intended for patients about the professional health facility.
The importance of having a website for doctors
Today, having a website is a must-have for every professional and every business, regardless of the sector in which they operate.
Furthermore, the web is the main source used to search for information in the medical field, how to deal with health problems, and advice on drugs, dosage, supplements, and diets. More and more people are turning to internet sites for doctors, and even one in five people think that these portals can replace, at least in part, the doctor’s advice and the “traditional” visit.
In some cases, it offers an advanced system for booking appointments.
Sites for doctors are increasingly widespread and consulted. Still, unfortunately, this phenomenon is accompanied by an increase in scientific misinformation, a greater tendency to self-diagnosis that favors the onset of panic and anxiety.
That’s why in the creation of websites for doctors, it is necessary to respect the code of ethics, think about the real needs of patients, and not focus only on the visibility of the professional.
Therefore, sites for doctors must be professional, easily accessible, and have quality content.
Let’s look at the top medical website design tips to entice more patients.
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HIPAA Compliance for Healthcare Website Development
First, your website must be HIPPA compliant. Focus on website design elements that bring the patients in front of your door. It is important to ensure the safety of all new and existing patients. To meet HIPAA and other requirements, make sure your web designer is professional and specializes in healthcare.
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Know your target audience.
Based on geographic, demographic, psychological, and behavioral data, we conduct extensive online and offline surveys to identify the target market for our customers. Second, our marketing strategy focuses on all marketing resources to attract relevant customers. By defining your target audience, you can create the right content for the right people. This helps to implement your marketing strategy effectively and efficiently.
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Get to know your competitors.
Your competitors are targeting your audience. That’s why we prioritize reporting issues and competition results, and we have action plans and methods to stay ahead of our competitors for professional marketing advice. We utilize the Internet, local media such as television and radio ads, referrals, and analytical data to gather relevant information about your competitors.
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Choose the right content.
In the jargon of the web, the motto “content is king” indicates how much having quality content on your site constitutes an added value. It is important to organize the contents by identifying the main areas of interest based on your specialization. For example, you can indicate the most common pathologies and the treatments offered and integrate a blog.
A curriculum vitae with his history, information on the doctor’s office and any staff and instructions for booking a visit, a fillable form, and the inevitable Google Maps cannot be missing.
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Select the Correct Images and Photos
Choosing the perfect pictures and images for your healthcare website is crucial. At our Health Marketing Agency, we have experienced web designers and qualified developers to select images and identify patients that match your services. Often we suggest an on-site photoshoot in the client’s office for maximum effect.
- Set your long-term and short-term goals.
Most marketing plans or strategies take one year, but the best marketing plans focus on long-term demand over short-term brand goals. Review, evaluate, and develop specific marketing strategies and techniques that fit your physician’s goals.
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Blog, a section not to be overlooked
Medical sites must have a blog section to communicate with users. In addition to providing information and news relating to the doctor’s office, for example, practical advice is highly appreciated for solving simple health problems.
Furthermore, the contents present in the blog also favor the website’s positioning in search engines. It is essential for attracting users and, therefore, potential patients.
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Make your website Google-friendly.
Many queries don’t end with a question mark because Google starts answering unsatisfactory questions. It’s fast, but it’s harder for the healthcare industry to answer questions on their website. Websites lose users if they can’t find what they are looking for quickly and easily. Sites that help users find what they’re looking for will definitely appear in their browsing history. You can improve and rate your work on Google by making your search functionality robust.
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Keep on-page SEO in mind.
Good web design includes elements that ensure search engines value your health website highly. This is called search engine optimization or SEO, and its art or science requires more effort than you think. It’s not just about using the right keywords.
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Keep your Website Patient-Centric
Patient behavior and expectations should always be a priority when designing a healthcare website. Sometimes doctors write or design websites based on their own preferences. But always remember: you are not patients. Your website design must be based on patients’ preferences. It is always advisable to hire a professional to design your website for your patients.
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Don’t miss the “little” things.
Finally, details are important for delivering patients from your healthcare website design. Don’t miss the “little things.” Anything that resembles a one-page phone number, a missing form, or a page of weak words, can send your patients to your competitor. If any of these are missing from your site, it’s time to review the design.
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Post doctors’ reviews on your website
Patients can express their medical opinion in many off-site locations. You have little or no control over the types of reviews posted on these pages, but you may also be able to leave valuable reviews on your website. You can use an automated system to manage your reviews online without undue effort on your part.
If you want to make your Medical Website Design perfect and user-friendly, count on us. We’ll work according to the strategy to help you reach your short-term and long-term goals.
